Price traps at discounters: Are Lidl and Aldi really cheaper?

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In Germany, consumers are fighting rising food prices, and discounters advertise with tempting special offers. But a current investigation is about new questions about the price-performance ratio of the discounter compared to supermarkets.

food prices in the upward trend

General inflation is noticeable for many households. Reasons such as increasing energy costs, inflation and a lack of workers have raised prices in recent years. In view of this situation, consumer -friendly offers are extremely popular to minimize monthly expenses.

The examination of the price app "Smhaggle"

The operators of the "SMHaggle" app analyzed the prices of action articles in various discounters and supermarkets from January to April 2024. Result: The expectations regarding the favorable prices of the discounters, such as Aldi, Lidl, Netto and Penny, were clearly questioned. Smhaggle founder Sven Reuter said: "The fairy tale that discounters are cheaper is simply not true."

Surprising findings about special offers

from the analyzed discounters, Lidl cut off the worst out of the price advantages. Compared to supermarkets such as Rewe and Edeka, the prices at Lidl were often less attractive. The investigation also showed that partial branded items are cheaper than the own brands of the discounter - a fact that could surprise consumers.

price-performance ratio: a comparison between discounters and supermarkets

In this context, the investigation also showed that Kaufland, Aldi Süd and Aldi Nord had a cheaper pricing. In comparison, Aldi Süd was 6.8 percent cheaper than Lidl. These results could influence the purchasing behavior of many consumers, since the fundamental assumption that discounter is always the best choice is put into perspective by this new information.

recommendations for economical purchase

Consumers should act even more consciously when shopping. Time factors, such as the day of the week or even the time of purchasing, could enable significant savings. It is advisable to pay attention to the entire costs and not just the bargains to save money.

In view of the current results, it becomes clear that the striving for the best prices in the supermarket brochures does not always lead to the hoped-for savings. Consumers are well advised to include the pricing of supermarkets in their considerations.

- Nag