Brezeln for Taylor: Why a hippie-maiden woman inspires enthusiastic
Brezeln for Taylor: Why a hippie-maiden woman inspires enthusiastic
Fashion at the concerts of Taylor Swift seems not only a form of expression of creativity, but also a deeper social statement. Many visitors have recently designed their outfits in part to celebrate the artist's different “Eras”. But what is really behind this colorful hustle and bustle? A sociologist provides information.
A look at the variety of outfits
In order to understand the phenomenon, it is worth taking a look at the different styles that show visitors at the "Eras Tour" concerts. Whether creative princess crown, colorful friendship bracelets or opulent tulle dresses - Taylor Swift's concerts not only draw musically, but also fashionable all the stops.
The role of fashion as identification means
The individual list of such an elaborate outfits shows a deeply anchored need for belonging and identity within the fan base. According to sociologist Anna Gerlach, who teaches fashion sociology at the University of Frankfurt, these outfits are more than mere disguises. "This is a kind of self -expression that offers the opportunity to break out of everyday life," explains Gerlach.
a new age of feminism?
Another aspect that Gerlach carries out is the reference to feminism. Traditionally, feminist self -determination meant not to dress for the "male gauze" - that is, the male look. However, this view changes, and today many young women take this back: "It is a participation in their personal expressiveness and their sexual identity," notes Gerlach. At the concerts of Taylor Swift, who attract particularly numerous female and queer-friendly fans, these outfits get a special meaning as a safe space in which women can (feminist) freely and fully show in their femininity.
a general trend among young people
The view of fashion flows shows a general trend: Today, young people emphasize what special occasions on certain occasions instead of strictly binding on subcultures. The idea of celebrating the various "Eras" from Taylor Swift supports this new way of thinking by enabling current ideas of identity and style.
conclusion: a fashionable mass phenomenon
The "Eras Tour" by Taylor Swift is not only a music event, but has developed into a cultural movement that uniquely linked fashion, identity and community. The fans are concerned with delimiting themselves and at the same time being part of a larger community in which individual forms of expression can develop.
- Nag