Taylor Swift's concerts: Gelsenkirchen becomes a hotspot for travelers

Taylor Swift's concerts: Gelsenkirchen becomes a hotspot for travelers

Tourism in German cities experiences a remarkable increase, spellbound by the phenomenon of the "Eras Tour" by Taylor Swift. More and more travelers who follow the popular singer have triggered a trend that influences not only the hotel industry, but also the gastronomy and local events in the affected areas.

the economic upswing in Gelsenkirchen

in Gelsenkirchen, a city that is not normally considered a tourist goal, the booking platform Airbnb recorded an astonishing increase of over 7,000 percent of searches for accommodation during the concerts that take place on July 17th, 18th and 19th. This confirms how strongly the demand from the artists like Taylor Swift can stimulate the local economy.

The effects on the hotel industry

The increasing demand is not limited to Gelsenkirchen. In large cities such as Munich, where Swift holds two concerts, inquiries have increased by around 600 percent. This shows that event vacationers who combine trips with cultural experiences play a crucial role in the industry. The good booking situation in Gelsenkirchen already shows the immense interest and movements in the market weeks before the concerts.

The demographic data of concert goers

An interesting facet is the demographic information of the so -called "Swifties". According to Airbnb, 70 percent of the guests who book through the platform during the tour in Europe have a female background. In addition, about a third of all bookings come from the USA, which shows that many American fans consider the performances in Germany as an attractive travel market, not least because of the cheaper ticket prices compared to the USA.

A new travel trend forms the market

The increase in hotel bookings and search queries reflects a new travel trend that is shaped by large events such as Taylor Swift's concerts. "Event vacationer" show a growing interest in cultural experiences and the immediate vicinity of the concerts. This can set short-term economic impulses that benefit both the hotel and the catering industry, which in turn strengthens the local community and the infrastructure.

conclusion: the power of the concerts

The "Eras Tour" by Taylor Swift is more than just a number of concerts; It is an example of how music events can influence travel behavior and the local economy. The seven -fold increase in search queries in Gelsenkirchen and the great demand in other cities illustrate the influence that a single event can exert on the tourism industry. Such changes are crucial for economic development in regions that are often away from the usual tourist routes.

- Nag