Doner revolution from Thuringia: Mustafa Demirkürek invents the backer

Doner revolution from Thuringia: Mustafa Demirkürek invents the backer

Mustafa Demirkürek, an experienced restaurateur from Thuringia, has caused a sensation in recent years with his innovative idea of ​​the backer. After several decades in the industry and countless product tests, he developed a product that could revolutionize the fast food landscape. His backer, known as the brand name "Alzarro", only needs twelve minutes in the oven to be ready for serving. This represents an interesting alternative to conventional fast food.

Demirkürek had the vision of making quality and pricing more uniform in the kebab sector more than 15 years ago. "Everyone has different prices, everyone has a different quality," he complained about the existing standards. To change this, he started developing his product in 2008, which is now available in Edeka branches. For 6.99 euros, customers can purchase a portion of 450 grams of chicken meat, salad, tomatoes, herb and yoghurt sauce.

the beginnings and the challenge

Demirkürek, who came to Germany in 1995, initially had completely different plans. Originally he wanted to start as a football professional in Germany, but these ambitions were not fulfilled. After a failed athlete's life, he found his passion in gastronomy. Since then he has significantly shaped the Thuringian kebab culture.

In the tranquil basket, in the Greiz district, is the production facility of "Alzarro". Around 50 employees work here who produce up to 100,000 baking kebab daily. This shows the immense interest in Demirkürek's product and speaks for the high demand. There is a busy atmosphere in the production process, because every employee has clear tasks to ensure efficient production.

The search for the perfect ingredients and machines was a challenge for Demirkürek. His journey led him around the world to find the best standards for his product. After 50,000 tests and numerous recipe adjustments, it was finally time in July 2024: the baking kebab celebrated its market debut. The idea of ​​preparing a high -quality kebab quickly and easily made his product popular immediately.

revolution in the fast food industry

The baking darish is praised as a "revolution" in the fast food area. The quick preparation and the guaranteed quality meet the demands of many customers who value fresh and delicious dishes. Demirkürek is enthusiastic about the response that his product has received in the past few months. "I wanted to create a kebab that tastes good and is also healthy," he says.

The success of the baker is no longer a secret, and more and more supermarkets are interested in his sales strategy. Demirkürek hopes that his product will soon be found in other large retail chains in order to familiarize even more people with the idea of ​​the backer. This could be a change for the entire industry, especially in times when quick food is often unhealthy.

in discussions about the future of the fast food, Demirkürek relies on innovation and quality. "If you take it that way, I am Ober-Ossi," he says with a smile and refers to his roots in the east of Turkey and the parallels to his life in Thuringia. The pun's game emphasizes the colorful history of his life, which extends from football dreams to culinary innovations.

  • backets enjoy growing popularity as a quick, tasty food.
  • Demirkürek has more than 30 years of experience in gastronomy.
  • his production facility in Korbußen produces an impressive amount every day.

a new age for the kebab

With the introduction of its baking darish, the market for kebab and fast food in Germany could change fundamentally. Demirkürek endeavors to pursue his vision and continuously improve. The baking darer could perhaps be the next big thing in the world of quick dishes and combine the tradition of enjoyment with modern requirements.

innovations in the fast food sector

The baking darish is not only an anomaly in the Thuringian Fast food market, but an example of the numerous innovations that constantly arise in the catering industry. The fast food sector has developed significantly in recent years, whereby convenience and quality are increasingly becoming the focus. This tendency is reflected in the increasing demand for quickly prepared but high quality options. The backer from Demirkürek is compliant with this development by offering a well -known dish in a new, practical form.

Another example of a similar innovation in the catering is the introduction of ready meals and frozen products in supermarkets, which also meet the needs of consumers after a quick and simple food. Companies such as Frosta and Eismann have recognized the trend and offer high -quality and practical solutions for this year's lifestyle. The backer is part of this development by transforming the traditional Döner dish into a quick and simple product that can be prepared in every household.

market development and consumer trends

The baking darish could not only be a temporary novelty, but a permanent addition to the food range in Germany. According to the Federal Association of System Gastronomy, sales in the fast food sector in Germany have increased to over 15 billion euros in recent years. These numbers prove the growing market, which is increasingly benefiting from innovative product offers such as Demirreks.

consumers increasingly prefer products that are quickly prepared and high quality. Covid-19 pandemic has changed consumer behavior, with more people relying on convenience solutions that at the same time offer the opportunity to cook at home. This could pave the way for other products in a similar direction and strengthen the market acceptance of the backer.

The importance of regional gastronomy

The innovative idea of ​​Mustafa Demirkürek also represents the importance of regional gastronomy for the economy in Thuringia. The creation of jobs in basket and the support of local suppliers are positive effects that arise from its company. At a time when many small companies are fighting with challenges, it is crucial that such regional initiatives are promoted.

The gastronomy in Thuringia has traditionally played an important role in the culture and economy of the region. This tradition continues with innovative products such as the baking darish and modernized at the same time. Companies such as "Alzarro" show that it is possible to combine tradition and innovation and thus design a new future for local gastronomy.