New life on the Teichgraben: Leguano opens in Jena

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An important change of industry is imminent for the city of Jena in Thuringia, which will not only influence the economic landscape, but also the shopping experience on site. An empty business that once served as a bakery will soon offer new opportunities.

New life for empty business premises

The premises on the Teichgraben have remained unused since the beginning of 2023. The former bakery business of "Backwerk" has withdrawn, which initially caused concern about possible permanent vacancies. The "Ostthüringer Zeitung" (OZ) reported that the process of successor searches lasted longer than expected.

iguano pulls by

But the horror of the empty business will soon be over. The company "Leguano", known for its barefoot shoes, has decided to move into the premises. With existing sales areas in Jena, the company has decided to change the location within the city. So far you have been able to purchase the special shoes on Carl-Zeiss-Platz, now the customers at the new location in the Teichgraben are to be served even better.

The importance of settlement

The return of Leguano to the city center shows a positive trend that goes beyond the retail landscape. This move will not only increase the attractiveness of the city center, but could also encourage other entrepreneurs to realize new business ideas in Jena. Retail in the region is gaining dynamics, and a variety of offers can lead to more buyers flow into the city center.

opening on May 18th

With the reopening on Saturday, May 18, a new section for the shopping habits is initiated in Jena. These developments are a sign that, despite the challenges in the retail industry, changes and adjustments are possible.

For residents and visitors to the Light City, it remains to be seen the influence of this redesigning on the shopping experience, but the anticipation for the opening is noticeable. More information about the opening and the new offers can be found in the "Ostthüringer Zeitung".

- Nag