1. FC Nürnberg: Membership numbers rise thanks to the innovative campaign

Veröffentlicht:

Von:

member campaign of the 1. FC Nürnberg: A year full of community and growth

The member campaign of the 1. FC Nürnberg has developed an impressive dynamic in the past twelve months and is not only a sign of belonging, but also a significant step towards strengthening the community. The slogan "The Legend lives through you" not only embodies the history of the club, but also indicates the active participation of its followers.

exclusive events for members

In the past few years, the 1. FC Nürnberg offered numerous events that are not only reserved for members, but also promote the connection to the team and the association. Over 30 membership events were carried out, including jersey presentations and varied formats such as darts and kicker tournaments. These occasions not only strengthen social cohesion, but also offer the members a platform to express their enthusiasm for the club.

membership and age structure in focus

A central aspect of this campaign is the increase in the number of members. Since their start, impressive 6,262 new members have joined the 1. FC Nürnberg, which increased the entire number of members to 32,615. This means a significant increase compared to previous years when only 120 new members per month could be won on average. The average age of the members has also reduced two years, which indicates a growing interest of younger fans.

advantages for members and the community

The campaign not only attracted new members, but also offers numerous advantages for existing members. This includes discounts on fan articles, tickets and exclusive offers in the red-black world of advantage. In addition to financial incentives, the members are also offered the opportunity to help shape their membership experience. The initiative "Members advertise members" is currently in the third round and not only offers rewards in the form of fan articles, but also surprises.

collaboration with the region

Another important part of the campaign is the increased cooperation with the region. The 1. FC Nürnberg has not only limited itself to organizing events in the stadium, but also actively acting in other places. This includes home games in Lower Franconia and festivals in Forchheim, which enable members to represent their club in a larger framework.

outlook on the future of the club

The successes of this campaign are not only due to the quantity, but also to the quality of the previous offers. The 1. FC Nürnberg aims not only to continue to increase the number of members, but also to promote a lively and inclusive club community. With a variety of events and offers it is clear that the legend of the club remains alive through the active support of its members.