Why we should rediscover postcards in the digital age

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A new survey by the online travel portal Vacation Guru shows that many people long for the old tradition of sending postcards. The desire for more personal messages from vacation is obvious with the respondents: 82 percent have expressed the desire to receive postcards from friends and relatives more frequently. This is in a clear contrast to the actual habits, since only 40 percent of travelers regularly send postcards themselves.

The meaning of personal communication

The survey carried out on the Instagram channel of vacation guru in July 2024 reflects a growing need for real, personally written exchange. Participants often have the feeling that the prevailing means of communication, such as emails or chats, cannot offer the same emotional depth. Handwritten postcards are a symbol of appreciation and closeness for many.

return to analog memories

Another interesting aspect is that the survey shows how postcards are not only a way to prepare joy, but can also contribute to memories and family stories. The idea that a descendant one day finds such a card and can read the thoughts and impressions of the sender creates a nostalgic familiarity. Handwritten cards develop to part of the personal heritage.

travel spiration from the past

Sending postcards also has a practical page. For those looking for inspiration for future trips, postcards can offer valuable information and suggestions. The photos and personal notes on the cards arouse memories and arouse the desire for adventure. Holiday guru recommends that unknown places or small insider tips that can help recipients on their own trips.

The role of digitization

Although digital communication dominates, the survey shows that there is a strong need for personal and handwritten messages. In times when fast and immediate communication is everyday life, postcards can be a welcome change. By receiving postcards, the participants not only hope for joy, but also a deeper connection to the senders.

an appeal to the letter writers

The results of the survey are a clear appeal to all travelers to revive the tradition of postcard letter. The idea of ​​spreading joy with a simple card from vacation and creating special memories should motivate you to take the pen into your hand. In an increasingly digitized world, this could be the key to strengthen interpersonal relationships.

- Nag