Edeka shows flag: diversity during the Hamburg Pride Week 2023

Veröffentlicht:

Von:

Hamburg. The upcoming Hamburg Pride Week 2024, which takes place from July 27 to August 4, is all about diversity and solidarity in society. Edeka, as one of the largest employers in the country, plays a responsible role and impressively demonstrates his commitment to the rights of LSBitq*

important connection to the community

With his focus,

Edeka goes beyond social responsibility beyond the mere participation in events. As part of the Pride Week, the message "Love goes out" is communicated, which stands for an inclusive society. At the climax of the Pride Week, the Christopher Street Day (CSD) on August 3, Plant Edeka, together with Radio Hamburg and its committed employees: inside, a strong sign of diversity. With its own truck, Edeka will drive through the streets of Hamburg and make a creative contribution to the visibility of the LGBTQIA+community.

The relevance of diversity in corporate philosophy

Markus Mosa, CEO of the EDEKA Central Foundation & Co. KG, emphasizes the special responsibility of the company: “Diversity, openness, respect and tolerance are central values that we live and promote in the Edeka network every day.” This is also reflected in the introduction of the “Diversity” program, which serves to educate employees: inside about the subjects of diversity and self -determination.

active presence at different levels

The CSD in Berlin, in which the Edeka Regionalgesellschaft Minden-Hannover took part in July 27, illustrates the extensive support that Edeka provides for the LGBTQIA+community. In addition, the LGBTIQ+network from EDEKA will be visibly represented at the CSD in Minden on August 17th.

digital campaigns and social networking

In addition, Edeka will be present in Hamburg's city center by a digital out-of-home campaign. Supported by social media, a variety of activities are shared under the hashtag #liebehehtraus, which underline the company's commitment to the community. A highlight will be a new episode of the "Ask" format with Max Rogall, which answers important questions about the LGBTQIA+topic.

Edeka as a central size in German trade

With around 3,400 independent merchants and 410,700 employees, EDEKA has a significant impact on the German trade landscape. The combination of regional proximity to customers and a diverse offer makes it one of the most successful entrepreneurial initiatives in Germany. Participation in the Pride Week and the CSD demonstration is not only a sign of solidarity, but also an expression of corporate values that are based on diversity and respectful coexistence.

The Hamburg Pride Week will not only be a festival of diversity, but also an important platform for companies like Edeka to work for equality and acceptance.

- Nag